GTM Automation
CRM sync workflows
Bi-directional CRM sync across Salesforce, HubSpot, Zoho, and Freshdesk — reconciling ownership, lifecycle stage, and account hierarchies across systems.
TypeScript Temporal Webhooks BigQuery
The problem. Revenue teams rarely live in one CRM. Marketing runs on one system, sales on another, support on a third. Stale data and broken attribution follow.
What we build. Durable sync workflows that treat each CRM as a peer, not a source of truth. Conflict resolution rules per field, retry semantics that survive rate limits, and observability into every record.
Scope of past engagements
- Hundreds of thousands of accounts reconciled daily across four CRMs
- Custom ownership rules respecting territory, role, and account hierarchy
- Audit trails for every write — required by enterprise buyers
This engagement is described in generic terms. Specific clients, metrics, and internal system names are intentionally withheld.